What is a heuristic evaluation?

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A heuristic evaluation is a usability inspection method where experts evaluate a user interface (UI) based on established usability principles, known as heuristics. It helps identify usability issues early in the design process without needing real users.

Purpose:

To find and fix usability problems in a product (like a website or app) before release, improving user experience and reducing costly redesigns later.

How It Works:

  1. Select Evaluators:
    Typically 3–5 usability experts perform the evaluation independently to get broader coverage of issues.

  2. Use a Set of Heuristics:
    The most commonly used are Jakob Nielsen’s 10 Usability Heuristics, including:

    • Visibility of system status

    • Match between system and real world

    • User control and freedom

    • Consistency and standards

    • Error prevention

    • Recognition rather than recall

    • Flexibility and efficiency

    • Aesthetic and minimalist design

    • Help users recognize, diagnose, and recover from errors

    • Help and documentation

  3. Evaluate the Interface:
    Each expert reviews the UI, noting any violations of the heuristics.

  4. Record and Rate Issues:
    Problems are documented with severity ratings (e.g., minor, major, critical).

  5. Analyze and Prioritize Fixes:
    Findings are compiled into a report, helping teams decide what to fix first.

Benefits:

  • Quick and cost-effective

  • Doesn’t require user testing

  • Useful at all design stages

Heuristic evaluation is a powerful tool for improving usability by leveraging expert insight to catch design flaws before users do.

Read More

How do you gather and interpret user feedback?

What is A/B testing, and how do you implement it?

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