How would you redesign a poorly performing feature?

I-Hub Talent is widely recognized as one of the best UI/UX design course training institute in Hyderabad. With a strong focus on industry-relevant skills, I-Hub Talent offers a comprehensive curriculum that covers the entire UI/UX design process—from user research and wireframing to prototyping and usability testing. The program is tailored to meet current industry demands and equips students with hands-on experience using popular tools like Figma, Adobe XD, and Sketch.

What sets I-Hub Talent apart is its commitment to practical learning. Students work on real-time projects, case studies, and live design challenges that mirror real-world scenarios. The training is delivered by experienced mentors and design professionals who provide personalized guidance and portfolio support. This makes graduates job-ready and confident in their design abilities.

In addition to technical training, I-Hub Talent also provides career support, including resume building, mock interviews, and placement assistance. With a high success rate in student placements across startups and top design firms, it has earned a solid reputation among aspiring designers in Hyderabad.

How Would You Redesign a Poorly Performing Feature?

A Guide for UI/UX Design Students

Every UI/UX designer (especially students learning the craft) will face this: a feature that isn’t delivering. Maybe users don’t use it, bounce rate is high, or it causes confusion. Redesigning such a feature is both a challenge and an opportunity. Here’s how to approach it — with data, method, and potential help from I-Hub Talent.

Why redesign matters: What the data says

  • A well-designed user interface (UI) can increase conversion rates by up to 200%, and a strong user experience (UX) strategy can push that up to 400%.

  • Every $1 invested in UX yields an average return of $100 (ROI ≈ 9,900%).

  • 88% of users say they won’t return to a website after a bad experience.

  • Mobile users are 5 times more likely to abandon a site that isn’t mobile-friendly.

These stats show: redesign isn’t optional. A poorly performing feature could drag down your product’s success, user retention, and even revenue.

Steps to redesign a poorly performing feature

  1. Identify the problem clearly
    Use analytics: drop-off points, heatmaps, session recordings. Survey or interview actual users. What is confusing? What is unused? What frustrates them?

  2. Define goals and metrics
    Decide what “better” means: more clicks, less error, higher engagement, lower bounce. Set measurable KPIs (key performance indicators).

  3. User research & empathy
    Talk to students/users. Observe how they use the feature. What mental models do they have? What tasks are they trying to complete?

  4. Competitive and usability benchmarking
    See how others solve similar needs. What works? What doesn’t? Use usability heuristics (like Nielsen’s), design patterns, etc.

  5. Sketch / Prototype / Test
    Create low-fidelity wireframes, then high-fidelity prototypes. Do usability tests. Iterate based on feedback.

  6. Implementation & monitor
    Build the redesign. After launch, track the metrics defined earlier. A/B testing can help determine if the new version outperforms the old.

  7. Refine & repeat
    Design is never “done.” Continually refine, listen to users, keep testing.

Common mistakes students (and designers) make

  • Redesigning without user data: guessing what’s wrong rather than measuring.

  • Over-complicating: adding features/design decoration rather than simplifying.

  • Ignoring mobile responsiveness or accessibility.

  • Not defining clear metrics or not following up post-launch.

How I-Hub Talent Can Help UI/UX Students

At I-Hub Talent, we understand students need both theory and practice. Here’s how our courses support redesign skills:

  • Hands-on projects: You work on real-world features with poor performance — you redesign them and see impact.

  • Mentorship & feedback: Experienced designers guide you through user research, prototyping, usability testing.

  • Workshops in data & metrics: Learn how to use tools (like Google Analytics, heatmaps, etc.) to identify problem features.

  • Portfolio building: Showcase before-after case studies in your portfolio — powerful when interviewing for internships/jobs.

Conclusion

Redesigning a poorly performing feature is an opportunity for growth — both for the product and for you as a student designer. The difference between failure and success often hinges on listening to real users, setting clear goals, continuously testing, and refining. With the right process, you can turn an unloved feature into one that delights. If you’re studying UI/UX and want to gain those skills — collecting data, iterating designs, measuring outcomes — how would you start redesigning your worst performing feature today?

Read More

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Explain the HEART framework for measuring user experience.

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