What are common methods of UX research?

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Common methods of UX research fall into two broad categories: qualitative and quantitative.

Qualitative methods focus on understanding user behaviors, motivations, and pain points through detailed insights:

  • User interviews: One-on-one conversations to explore user needs, attitudes, and experiences.

  • Contextual inquiry: Observing users in their natural environment to see how they interact with a product or service.

  • Usability testing: Watching users complete tasks with a prototype or product to identify issues and areas for improvement.

  • Focus groups: Facilitated discussions with multiple users to gather diverse perspectives.

  • Diary studies: Users document their interactions and feelings over time to reveal long-term patterns.

Quantitative methods provide measurable data to inform decisions:

  • Surveys and questionnaires: Collect structured responses from many users to identify trends.

  • Analytics: Tracking user behavior data (clicks, time on page, drop-off points) through tools like Google Analytics.

  • A/B testing: Comparing two versions of a design to see which performs better based on user actions.

  • Heatmaps: Visualizing where users click or scroll most to understand engagement.

Combining these methods offers a comprehensive understanding of user needs, helping teams design more effective, user-centered products.

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